Benefits
Increased Control of Trade Spending
- View latest trade spend in one click
- Company-wide visibility of promotional activities
- Post-evaluation of promotions leads to greater understanding and utilization of trade funds
- Automated audit trail
- Automated process for approval of activities, can limit overspending
- Central repository for the collection of promotion history
- Retailer analytics to present your promotional impact on their business
Improved Forecast Accuracy
- Volume history assists with entering upcoming forecasts
- Post promotion analysis provides insight into volume lifts on price points and ad type.
- The MEI promotion calendar allows for the quick comparison of promotions running across customers/products to ensure maximum lift
- Allows for ‘real time’ changes and linkage to inventory/demand planning in order to improve service levels and in stock positions
Performance Analysis
- Key performance indicators can be established up front ($ amounts or %’s)
- Customer and product profitability at various levels
- ROI on promotions
- Continuously monitor sales/trade/margin performance against prior year and objectives
- Create own “user” defined reports to view data on an as needed basis
Client Collaboration & Support
- Hands on User Committee that prioritizes release features
- User Conferences & User Group events allow manufacturers to network & learn from other clients
- Best in Class Support System – Via phone or web
- MEI has the infrastructure to “hear the needs” of the users and act on them
- Business Process Consulting & Training Support
