Trade Promotion Management Software
MEI Trade Promotion Management (TPM) software is a complete and proven solution that enables consumer packaged goods (CPG) companies to successfully plan, execute and analyze all aspects of the trade promotion management cycle.
Scroll over each process to learn how to effectively execute a trade promotion system.
Headquarter Planning – Ability to create a “top down” operating plan that outlines the volume, sales, trade and profit objectives as well as following marketing goals.
Account Planning – Capacity to input base forecast and create incremental promotions, and measure against key Headquarter ratios.
Account Execution – Ongoing maintenance of the Account Plan allows updates to forecasts while tracking the actual results.
Reconciliation – Charting of deductions, creation of payments and allocation of spending to individual promotions.
Analysis – Creation and downloading of key volume, sales, trade and profit reports.
For an in-depth look at the key process and all its entities, view the MEI Trade Promotion Management brochure.
